THE SPARK OF INNOVATION
STRATEGY - DESIGN - SALABLE - SUSTAINABLE
Global Context is a creative studio and marketing consultant combining product development with concept and marketing.
I'm here to help companies start or accelerate their brands and products.
I offer services within the areas of concept development and communication. I also develop and run my own projects within product to market.
Read more in the sections below:
Conceptual Design - Art Direction and Graphic design - Product Design
CONCEPTUAL DESIGN FROM A TO Z
It's all about the understanding of people's needs - and how to meet them with products, services, and processes.
It always starts with the analyse, to perceive the trends. Where are we headed in the big picture and how does it affect how we look at future products and marketing. How will we consume and perceive a brand in the future. What needs are there today and how do we want to consume in the future?
I believe in a chain where the product is so attractive in both design and statement that consumers seek it out and that the marketing should create the context and speak for the product to the relevant target group. Not the opposite. What does a brand say and how will it affect me personally and the globe?
I can offer a full range from conceptual design through colors, choice of correct materials to marketing material.
ART DIRECTION AND GRAPHIC DESIGN
All products come to life through good logos, well-thought-out marketing and an imagery that excites. It is with a whole that you achieve success, when the consumers are looking for you, you know that you are on the right track.
From idea to final art, I do everything from logos to pamphlets and catalogs.
PHOTOGRAPHY
As part of my offer, I offer Lifestyle Photography and Product photos. I am a educated photographer myself, but I often work with photographers and stylists in my network.
PRODUCT DESIGN & ENGINEERING IN A GLOBAL CONTEXT
The products I create should always be based on the direction that the brand wants to take, based on a thorough analysis of the surrounding world. It must tickle and be absolute salable.
The products should have as small environmental footprint as possible achieved by creating them in high quality, in right material with the right methods. The core of sustainability is about a genuine belief in improvements.
A Selection of previous and recent work in the field of Art Direction, Product design and Engineering.
Photos by Mikael Kenta - Studio Kenta, Sweden.
A COMPLETE AGENCY
TREND & COLOR
Analyze and adapt to current trends in color & shape. Micro and Macro. It all starts here by analyzing the ambition, feeling and target.
FROM A TO Z
From product to finished marketing. Concepts for logos, packaging and hanging labels. Also planning photoshoots on location in connection with photographers, models, stylists through my wide network.
MATERIALS FOR THE FUTURE
I create products that are sustainable for the future. To reduce the footprint in the environment by creating high quality products for long service life. It is important to chart the whole chain, from purchase until the product has done its job.
SUSTAINABILITY
Product and businesses are only as good as their sustainability credentials. Raise the industry standards through sustainable innovation. I can help you navigate regulatory requirements and strive to push beyond your environmental and climate goals. We can look in detail at a chemistry level or analyze and adjust the total brand offer.
ABOUT ROBERT GROU
Bio
I am passionate about brands and know how to make them grow. Since 2000, I have been fortunate to work with a number of different clients in design, art direction & final art.
In addition to my assignments, I make sure that I always move, travel and get inspiration that is relevant in different fields. That way, I can ensure that I am always at the forefront and achieve the best results for my clients in a world that is in constant motion. Contact me if you want to know more about how I work. I look forward to hearing from you. What I show here on the page is a small selection, contact me if you want to see more of my portfolio.
Global Context AB
Global Context AB
C/O United Spaces
Pumpgatan 1
SE-41755 Gothenburg
Sweden
+46 704 2243 76
